The news:

New Image, new presentation:

From his beginnings Villar’s  Enterprises S.A. has focused in offering fresh products to his clients, climbing in the markets and settling down like one of the companies with more reputation at international level and of the sector in the country.

The image speaks in  single case , says much of a person, an organization, a company and until of a nation, more when it is to sell.

"The one that does not show does not sell", "the first impression is never forgotten"... The reality is that we never have one second opportunity to cause a good impression, reason why is evident the paper that nowadays plays the packing like strategic tool in marketing research.

Our company works to satisfy the necessities of our clients, in view of this, for this year 2007 we have focused our directives on the acquisition of a packing that fills the expectations of our clients, with essential characteristics that fulfils  the features and values of the market and mainly that offers and maintains our products with more quality, without forgetting the representative image of the product, denoting the good quality is what has characterized  us in the markets where we are present.

The new boxes of Villar’s Enterprises S.A. are designed under European standards, applying more to the HD of the material  makes of this very resistant packing to the effects of the humidity, offering greater benefit to fresh products as they are our vegetables and fruits obtaining to offer improvement in the quality, the life of shelf, and security.

We wanted to use the best available materials so that a visual and tangible difference really exists, since we know clearly that our products are perishable and  they are possible to be deteriorated easily before any change of temperature.

This is a list of the so many benefits that offers our new packing:

These boxes are certified by BRC, IFS, HACCP, ISO14,000 and ISO9,000.

The size of the boxes has reduced to the amount of space used in pallets and places of storage.

Given to the strength of the packing and its size it can increase the number of levels and the product count on the rammers, versus the previous packing. "The considerations related to the distribution have improved to a great extent with this format.

Impact in the shelves and points of exhibition. This format provides a beautiful presentation of the product and good information, data are also functional at the time of removing the merchandise from customs.

The products packed in these boxes take one better presentation since they are better rich in relation to the previous packing that by its great amount of cardboard the space became smaller in relation to the amount of product that could be accommodated in the same one.

This new format has the aim to provide a balanced appearance and an affluent weight, that in addition maintains the product in good condition even though is manipulated in pallets, containers, containers and means of transport.

Two sizes of boxes have been developed.

This new packing reflects the mission of the company, with a constant stimulus to obtain the best product presentation in the industry, and the untiring necessity to invent and to improve the standard in all the possible aspects.

The packing format will remain like a work in process, as they improve what is already  by himself an impressive format. In a future changes appeared to use friendly materials to  the environment and protection against the torn ones for certain products.